Friday, June 22, 2012

Behind the scenes at a McDonald's photo shoot

I will be the first to admit I have little skill when it comes to food photography. I tried it once in college under the supervision of a local studio photographer. I have to say that, for me at least, dealing with a cranky child at a photo shoot is much easier than dealing with an unappetizing steak.

That's what makes this video so cool. McDonald's Canada marketing director Hope Bagozzi shows the difference between the burger you buy in the restaurant and the burger you see on the billboard. The long and short of it is simple: the burger you eat is made to taste good, but the burger you see is made to look good.

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